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Investing Basics

What investing actually is, how stocks and bonds work, why most people use index funds, and the math of growing money over time. Plain English, no jargon.

About this course

Lessons16
Total time1h 8m
CostFree, no signup
16 lessonsStart course →
16Lessons in order
1h 8mTotal time
2Paired calculators
27Primary sources

This course is a sequence. Work through the lessons in order; each one builds on the last. You can skip around, but the order is intentional, and the math compounds in the order written.

What you'll learn

  • What investing actually is, versus saving
  • How stocks, bonds, ETFs, and mutual funds differ, in plain English
  • Why index funds quietly beat most active strategies
  • What an expense ratio is and what it costs you over decades
  • The math of compound growth, with real numbers
  • How brokerage accounts, dividends, and order types work

What this course is NOT

  • Not stock picks or fund recommendations
  • Not a way to time the market
  • Not day-trading or get-rich content
  • Not individualized investment advice
  • Not a substitute for a fiduciary advisor

Lessons in order.

16 lessons
01

What is investing, really?

Investing is putting money to work so it can earn more money over time. Here is the plain-English version, with no jargon.

4 min
02

Stocks explained without the jargon

A stock is a tiny piece of ownership in a real company. Here is how that ownership actually makes you money, and how it can lose money too.

5 min
03

Bonds 101: the IOU you can buy

A bond is a loan you make to a government or company. They pay you interest, then give you your money back. Here is how that actually works.

5 min
04

ETFs vs. mutual funds: what is actually different

Both bundle many investments into one product. The differences are in how you trade them, how much they cost, and how taxes work.

5 min
05

Why index funds quietly won

An index fund owns the whole market, or a big slice of it, and charges almost nothing. Most professional stock-pickers cannot beat it. Here is why.

4 min
06

Diversification: the only free lunch

Spreading money across many investments reduces risk without reducing expected return. It is one of the few things in finance that is genuinely free.

4 min
07

Compound growth: why early money is worth so much more

Compounding is interest earning interest on itself. Over decades, it is the single most powerful force in personal finance.

★ Canon+ Calculator
4 min
08

Dollar-cost averaging: the lazy way that often works

Investing the same amount every month removes the need to time the market. It also reduces regret, which matters more than people think.

4 min
09

Asset allocation: the one decision that matters most

Your mix between stocks, bonds, and cash explains the vast majority of your portfolio's behavior. Get this rough mix right, and the details barely matter.

5 min
10

Risk and reward: the trade-off you cannot escape

Higher potential return always comes with higher potential loss. Anyone who tells you otherwise is selling you something.

4 min
11

What is a brokerage account?

The basic financial container that holds your investments. How it works, what makes a good one, and why it's not the same as a bank account.

4 min
12

Dividends: when companies pay you to own them

Some companies share their profits directly with shareholders. Here's how dividends actually work and why they're not free money.

4 min
13

Stock splits: making expensive shares accessible

When a stock gets too expensive, companies divide each share into multiple smaller shares. Mostly cosmetic, but worth understanding.

3 min
14

Market orders vs. limit orders

When you buy or sell, you choose the order type. Pick the wrong one on a volatile stock and you can lose real money on the spread.

4 min
15

Expense ratios: the silent killer

A 1% fee sounds tiny. Compounded over 30 years, it can eat one-third of your final balance. Here's why fees matter so much.

4 min
16

The expense ratio: the silent fee that destroys returns

Every mutual fund and ETF charges a fee called the expense ratio. Most investors never see it leave their account, because it doesn't. The fee is taken silently from the fund's assets before the return ever reaches your statement.

★ Canon+ Calculator
5 min
The Real Cost lens

The expense-ratio gap between 0.03% and 1% on a $300K portfolio, over 30 years.

$87K

Ready to start?

No signup, no email, no upsell. Free to read, always.