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The most common mistakes beginners make

Most early losses do not come from stock picks. They come from a small set of behavioral mistakes everyone makes, repeated for years.

Most useful: ages 18-455 min readReviewed by Joseph CitizenLast reviewed April 7, 2026

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Investing is mostly a behavior problem dressed up as a math problem. The investments themselves are usually fine. It is the human reactions to them that cost money. Here are the patterns that catch almost everyone at some point.

1. Panic-selling during crashes

Markets fall sharply roughly once a decade. Every crash feels different and uniquely terrifying in real time. Most of the worst long-term outcomes come from selling at the bottom and missing the recovery. Just sitting still, while painful, is historically the highest-percentage move.

2. Chasing what just went up

Buying whatever was the best-performing fund or stock last year is the single most common retail behavior, and it has a poor track record. Past returns do not predict future returns. Chasing tends to mean buying high and then selling low when it disappoints.

3. Concentrating in employer stock

Owning a lot of your employer's stock is a classic trap. If the company struggles, your job and savings can both shrink at the same time. Most advisors suggest keeping any single stock below ~10% of your investable assets, including company stock.

4. Paying high fees without realizing

A 1% management fee sounds tiny. Compounded over 30 years, it can eat one-third of your final balance. Read the expense ratios on every fund you own. If anything is over 0.5% per year, ask hard questions.

5. Not contributing for the match

Skipping the employer 401(k) match is leaving free money. It is the closest thing to a guaranteed 50% to 100% return in personal finance.

6. Trying to time the market

Studies consistently find that missing just the 10 best market days over a 20-year period roughly cuts your return in half. The 10 best days often happen during scary markets, exactly when timers tend to be sitting in cash.

What this lesson is NOT

This lesson names the behavioral mistakes that cause most early losses, like panic-selling and chasing what just went up. Naming them is not a promise you can time the market or skip every down year, and past returns do not predict future ones.

Test what you learned3 questions · ~2 min

Quick check on this lesson

Answer each question and we’ll show you why the right answer is right, and why the others aren’t.

  1. 1.

    What's the typical historical penalty for missing just the 10 BEST market days over a 20-year period?

  2. 2.

    What's wrong with chasing whatever fund or stock had the best returns LAST year?

  3. 3.

    How much can a 1% annual fee, compounded over 30+ years, eat from your final balance?

0 of 3 answered

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★ End of lesson · Chapter 01 of 08
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From the course · Behavior & Psychology